Kaleidoscope Boutique Hotel

This project was specifically a great experience in logo design, though doing the whole brand identity package was a lot of fun. Using Vancouver’s mixed heritage of modern and historical art and architecture as well as the diversity of its populace I chose the name Kaleidoscope, to reflect the sense the ever evolving culture of this vibrant and colorful city.

Using the Kaleidoscopic properties of repeating patterns, and the letter K as my seed, I tried to create a logo of repeating Ks. The fun was in the process of refinement. The Ks evolved, the repetitions evolved and bit by bit the logo got cleaner. Eventually though I had to create a custom K to suit the rotational symmetry that i was trying to create.

Logo iterations


Logo Iteration


The full process is stated in the study below:


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